Nicole Powell
The Power of Storytelling in Brand Marketing
Imagine walking through the busy streets of a town like Eureka, where every shop has its tale to tell. At the city’s very core lies a...
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Nicole Powell
Apr 12, 20213 min read
Crafting a Powerful Brand Mission Statement
If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your...
146 views0 comments
Nicole Powell
Mar 1, 20212 min read
Brand Messaging Strategy: A MUST HAVE to be a true BRAND
“What does your company do?” When someone asks you this question, how do you respond? Better question... When someone asks, "Who is your...
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Renae Golden
Feb 23, 20214 min read
How to Niche to What You Love
How do you stand out as a business? Whether you are just getting started or have been in business for a while, finding your niche - the...
102 views0 comments
Julia Esplana
Feb 4, 20214 min read
6 Tips to Achieving Authenticity in Your Social Media Marketing
Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty.
But how...
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Nicole Powell
Feb 1, 20213 min read
Two mistakes getting in between you and great marketing
I talk to fellow business owners all the time, who are either clients, friends, or partners. After reflecting on these conversations, I'm...
94 views0 comments
Nicole Powell
Oct 21, 20203 min read
5 Signs You Need to Update Your Brand
Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.
66 views0 comments
Renae Golden
Oct 21, 20203 min read
The Ultimate Style Guide Cheat Sheet
Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.
101 views0 comments
Renae Golden
Oct 21, 20202 min read
How to Create a Mood Board for Your Brand
Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.
137 views0 comments
Nicole Powell
Sep 22, 20203 min read
Four Easy Steps To Finding Your True Brand
This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from
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Nicole Powell
Sep 21, 20205 min read
You Need To Have This In Your Marketing Toolkit
I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best
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Nicole Powell
Aug 17, 20205 min read
How to write captions that represent your brand
Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.
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Nicole Powell
Aug 10, 20204 min read
Crafting Your Brand's Stunning Color Palette: A Guide
Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...
235 views0 comments
Nicole Powell
Jul 14, 20204 min read
The Brand Audit: Who, What, When, and Why You Need It Now
"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...
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Nicole Powell
Apr 15, 20202 min read
Business or Brand: Which one do you want to be?
I get this question a lot. What's the difference between a business and a brand, and how do I become one? Lucky for you, I absolutely...
78 views1 comment
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