The Marketing Lab Blog

Imagine walking through the busy streets of a town like Eureka, where every shop has its tale to tell. At the city’s very core lies a...

If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your...

“What does your company do?” When someone asks you this question, how do you respond? Better question... When someone asks, "Who is your...

How do you stand out as a business? Whether you are just getting started or have been in business for a while, finding your niche - the...

Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty. But how...

I talk to fellow business owners all the time, who are either clients, friends, or partners. After reflecting on these conversations, I'm...

Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.

Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.

Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.

This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from

I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best

Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.

Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...

I get this question a lot. What's the difference between a business and a brand, and how do I become one? Lucky for you, I absolutely...