The Marketing Lab Blog

Have you ever found yourself inside a crowded grocery aisle where lots of boxes are similarly shaped? Then, one product catches your...

Companies grow, and their brands should too, and if you are a startup or old business, the fast-changing market requires you to change as...

Are you wondering about the intriguing world of branding and design? Let’s answer this pressing question together: "What is the...

Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.

Our favorite fall color palettes inspired by nature, perfect for a fall campaign or Black Friday Sale.

Typography plays a key role in establishing the look and feel of content. Here are five tips to consider when selecting font for your brand.

Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.

Four-step process to analyzing and shopping the competition that will get you on your way to developing a unique and successful brand.

Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.

We want to arm you with three great tips to get the most bang for your buck from your branding photoshoot.

This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from

I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best

There are many ways to communicate the story of your brand so that is impactful and bolsters your message. Photography is an amazing tool...

Congratulations! You're ready to create branding for your new business. Or, you're about to tackle a re-brand because your branding is in...

"EPS, JPG, PNG! What do these letters mean?!" We've all been there. Today, I want to make sure you don't get overwhelmed when you receive...

The biggest mistake I've seen time and time again by small business owners who DIY their logos is this... They only make ONE logo and use...

Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...