Nicole Powell
From Concept to Creation: Mastering Logo Design and Development
Have you ever found yourself inside a crowded grocery aisle where lots of boxes are similarly shaped? Then, one product catches your...
top of page
The Marketing Lab Blog
The Source For Marketing Tips Tailored for Entrepreneurs
To Transform Businesses That Sell To Brands That Stand Out
Search
Nicole Powell
Aug 16, 20236 min read
10 Signs It May Be Time To Rebrand
Have you been contemplating whether it is time for a rebrand? This blog explores 10 indicators that it may be time for rebranding. From...
34 views0 comments
Nicole Powell
Jul 14, 20238 min read
Branding vs Design: Unveiling the Differences
Are you wondering about the intriguing world of branding and design? Let’s answer this pressing question together: "What is the...
120 views1 comment
Nicole Powell
Oct 21, 20203 min read
5 Signs You Need to Update Your Brand
Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.
66 views0 comments
Renae Golden
Oct 21, 20201 min read
Inspiring Fall Color Palettes
Our favorite fall color palettes inspired by nature, perfect for a fall campaign or Black Friday Sale.
115 views1 comment
Nicole Powell
Oct 21, 20202 min read
5 Tips for Selecting Font
Typography plays a key role in establishing the look and feel of content. Here are five tips to consider when selecting font for your brand.
52 views0 comments
Renae Golden
Oct 21, 20203 min read
The Ultimate Style Guide Cheat Sheet
Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.
101 views0 comments
Nicole Powell
Oct 21, 20202 min read
4 Steps to Outshine the Competition
Four-step process to analyzing and shopping the competition that will get you on your way to developing a unique and successful brand.
60 views0 comments
Renae Golden
Oct 21, 20202 min read
How to Create a Mood Board for Your Brand
Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.
137 views0 comments
Nicole Powell
Sep 23, 20203 min read
Maximizing Your Branding Photoshoot Investment: Three Tips
We want to arm you with three great tips to get the most bang for your buck from your branding photoshoot.
116 views0 comments
Nicole Powell
Sep 22, 20203 min read
Four Easy Steps To Finding Your True Brand
This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from
52 views0 comments
Nicole Powell
Sep 21, 20205 min read
You Need To Have This In Your Marketing Toolkit
I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best
50 views0 comments
Nicole Powell
Sep 17, 20202 min read
How To Use Photography to Tell Your Brand Story
There are many ways to communicate the story of your brand so that is impactful and bolsters your message. Photography is an amazing tool...
238 views0 comments
Nicole Powell
Sep 8, 20205 min read
Eight Must-Haves For Your Branding Toolkit
Congratulations! You're ready to create branding for your new business. Or, you're about to tackle a re-brand because your branding is in...
89 views0 comments
Nicole Powell
Sep 3, 20202 min read
Don't Get Confused With All Those Logo Files
"EPS, JPG, PNG! What do these letters mean?!" We've all been there. Today, I want to make sure you don't get overwhelmed when you receive...
48 views0 comments
Nicole Powell
Sep 2, 20203 min read
Avoid This Branding Mistake
The biggest mistake I've seen time and time again by small business owners who DIY their logos is this... They only make ONE logo and use...
50 views0 comments
Nicole Powell
Aug 10, 20204 min read
Crafting Your Brand's Stunning Color Palette: A Guide
Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...
235 views0 comments
bottom of page