The Marketing Lab Blog

The Source For Marketing Tips Tailored for Entrepreneurs

Nicole Powell

Sep 21, 20205 min read

You Need To Have This In Your Marketing Toolkit

I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best

Nicole Powell

Aug 24, 20204 min read

Three Tips for a Successful Marketing Campaign Execution

The best marketing campaigns are strategic, planned, and thoughtful. They tap into an array of tactics and platforms.

Nicole Powell

Aug 17, 20205 min read

How to write captions that represent your brand

Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.

Nicole Powell

Aug 10, 20204 min read

Crafting Your Brand's Stunning Color Palette: A Guide

Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...

Nicole Powell

Jul 14, 20204 min read

The Brand Audit: Who, What, When, and Why You Need It Now

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...

Nicole Powell

May 19, 20202 min read

The One Thing to Avoid in Your Marketing

I drive this home with all of my clients and anyone who needs advice about their marketing and brand message, because it’s a mistake that...

Nicole Powell

May 12, 20203 min read

5 Tips to Writing Captions

Have you ever stared at that blinking cursor on your screen and agonized over what to say? Believe me, you are not alone. By far one of...

Nicole Powell

Mar 16, 20204 min read

5 Essential Marketing Tasks During COVID-19

Let's face it. Everyone is worried. Most individuals and business owners are looking at the bottom line and finding what expenses they...

Nicole Powell

Jan 15, 20203 min read

Effective 2020 Marketing Strategies for Small Businesses

The marketing landscape is ever-changing, with new applications, trends, and opportunities always on the horizon. As a small business, it...