The Marketing Lab Blog

I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best

The best marketing campaigns are strategic, planned, and thoughtful. They tap into an array of tactics and platforms.

Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.

Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...

I drive this home with all of my clients and anyone who needs advice about their marketing and brand message, because it’s a mistake that...

Have you ever stared at that blinking cursor on your screen and agonized over what to say? Believe me, you are not alone. By far one of...

Let's face it. Everyone is worried. Most individuals and business owners are looking at the bottom line and finding what expenses they...

The marketing landscape is ever-changing, with new applications, trends, and opportunities always on the horizon. As a small business, it...