The Marketing Lab Blog

Imagine you own a busy bakery, filled with the aroma of freshly baked bread and delicious pastries. Despite excellent products, there...

To keep your strategy fresh and connect better with your audience, it's important to know what's trending in social media marketing this...

Instagram ranks as one of the top social media platforms, closely following Facebook in terms of audience engagement, user numbers, and...

Social media has changed how businesses connect with their audience. It has also changed how they generate leads in the digital age....

Did you know that social commerce is projected to reach $604.5 billion globally by 2027? Social media is becoming a popular shopping...

Have you ever wondered how some brands seem to have their finger on the pulse of their target audience's needs and preferences? How do...

Keeping up with social media marketing services is like riding a rollercoaster; trends change so quickly that it can be challenging to...

Having a presence on social media may be one of the most important ways to get your brand and company out there.

Here are three tips on making the most out of the tools the varying video-sharing platforms offer you.

The right captions can help drive traffic to your campaign, offer, website and increase engagement.

Each social media platform is unique, and what performs well on one may not work for another. Pinterest is no different, which is why we...

Hashtags got you down? When it comes to hashtags, there can be a lot of confusion about which to use, which not to use, where to put...

It could be very tempting. It's so easy, right? Instant followers with no work on your part. Perfect scenario? I say no way, my friend....

Instagram Stories are the perfect place to engage with your followers and increase your brand’s awareness. 500 million people (you heard...

Are you staring at your blinking cursor, with no idea of what to write for your next social media post? We’ve all been there and know how...

Did a customer post a photo of your product or service? Or, did you see another user's image that totally fits your brand? Before you...

Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty. But how...

Is your social media working? When it comes to measuring success, it’s critical to consider the real results in your business.

Custom Instagram stickers are an amazing way to maintain your brand personality on social media and drive more engagement with your audience

I was driving to a recent client meeting when a song by Maren Morris shuffled on. As a huge self-proclaimed marketing nerd — I was...