The Marketing Lab Blog

The Source For Marketing Tips Tailored for Entrepreneurs

To Transform Businesses That Sell To Brands That Stand Out

Unveiling the Vital Role of Social Media Marketing in Business

Nicole Powell

Jul 99 min read

Unveiling the Vital Role of Social Media Marketing in Business

Imagine you own a busy bakery, filled with the aroma of freshly baked bread and delicious pastries. Despite excellent products, there...

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Top 6 Social Media Marketing Trends for 2024 You Can't Ignore

Nicole Powell

May 17 min read

Top 6 Social Media Marketing Trends for 2024 You Can't Ignore

To keep your strategy fresh and connect better with your audience, it's important to know what's trending in social media marketing this...

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How Can You Use Instagram for Business Success? A Step-by-Step Guide

Nicole Powell

Apr 108 min read

How Can You Use Instagram for Business Success? A Step-by-Step Guide

Instagram ranks as one of the top social media platforms, closely following Facebook in terms of audience engagement, user numbers, and...

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Effective Social Media Lead Generation Tactics

Nicole Powell

Mar 199 min read

Effective Social Media Lead Generation Tactics

Social media has changed how businesses connect with their audience. It has also changed how they generate leads in the digital age....

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Nicole Powell

Feb 209 min read

Social Commerce: Brand Marketing Opportunities

Did you know that social commerce is projected to reach $604.5 billion globally by 2027? Social media is becoming a popular shopping...

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Understanding Social Media Intelligence: Why It's Essential

Nicole Powell

Feb 119 min read

Understanding Social Media Intelligence: Why It's Essential

Have you ever wondered how some brands seem to have their finger on the pulse of their target audience's needs and preferences? How do...

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2023 Social Media Trends: What's In and What's Out

Nicole Powell

Sep 18, 202314 min read

2023 Social Media Trends: What's In and What's Out

Keeping up with social media marketing services is like riding a rollercoaster; trends change so quickly that it can be challenging to...

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How to Market on Top Social Media Platforms

Kate Schoen

Jun 13, 20224 min read

How to Market on Top Social Media Platforms

Having a presence on social media may be one of the most important ways to get your brand and company out there.

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3 Ways to Leverage Video Content for Your Business

Alice Marjorie Campbell

Aug 2, 20213 min read

3 Ways to Leverage Video Content for Your Business

Here are three tips on making the most out of the tools the varying video-sharing platforms offer you.

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The 3 Core Elements of the Perfect Instagram Caption

Nicole Powell

May 24, 20218 min read

The 3 Core Elements of the Perfect Instagram Caption

The right captions can help drive traffic to your campaign, offer, website and increase engagement.

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Create Engaging Pinterest Content With These 3 Tips

Renae Golden

Apr 19, 20214 min read

Create Engaging Pinterest Content With These 3 Tips

Each social media platform is unique, and what performs well on one may not work for another. Pinterest is no different, which is why we...

102 views0 comments

Renae Golden

Apr 6, 20213 min read

The Truth About Hashtags

Hashtags got you down? When it comes to hashtags, there can be a lot of confusion about which to use, which not to use, where to put...

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The #RealTalk on Buying Followers on Instagram

Nicole Powell

Mar 24, 20212 min read

The #RealTalk on Buying Followers on Instagram

It could be very tempting. It's so easy, right? Instant followers with no work on your part. Perfect scenario? I say no way, my friend....

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Camera-Shy? Try These Instagram Story Ideas!

Nicole Powell

Mar 15, 20214 min read

Camera-Shy? Try These Instagram Story Ideas!

Instagram Stories are the perfect place to engage with your followers and increase your brand’s awareness. 500 million people (you heard...

263 views1 comment

Nicole Powell

Mar 8, 20214 min read

How to Create Content Pillars for Your Brand

Are you staring at your blinking cursor, with no idea of what to write for your next social media post? We’ve all been there and know how...

547 views0 comments

4 Essential Must-Do's Before Reposting Content

Julia Esplana

Feb 15, 20213 min read

4 Essential Must-Do's Before Reposting Content

Did a customer post a photo of your product or service? Or, did you see another user's image that totally fits your brand? Before you...

1,874 views0 comments

6 Tips to Achieving Authenticity in Your Social Media Marketing

Julia Esplana

Feb 4, 20214 min read

6 Tips to Achieving Authenticity in Your Social Media Marketing

Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty. But how...

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Nicole Powell

Oct 21, 20202 min read

Is your social media working?

Is your social media working? When it comes to measuring success, it’s critical to consider the real results in your business.

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Drive Engagement with Custom Instagram Stickers

Renae Golden

Oct 21, 20202 min read

Drive Engagement with Custom Instagram Stickers

Custom Instagram stickers are an amazing way to maintain your brand personality on social media and drive more engagement with your audience

62 views0 comments

The One Thing You Need To Make An Impact With Social Media

Megan Oliver

Sep 15, 20202 min read

The One Thing You Need To Make An Impact With Social Media

I was driving to a recent client meeting when a song by Maren Morris shuffled on. As a huge self-proclaimed marketing nerd — I was...

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