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The Secret Ingredients to Grow a Healthy Brand

The Do's and Don'ts of Great Blog Writing

  • Writer: Nicole Powell
    Nicole Powell
  • Jul 26, 2022
  • 2 min read

Updated: May 29, 2023


Blogging is an AWESOME tool to share your products, ideas, and everything in between with your audience. Besides just being a platform where you get to educate your audience on about the things you are passionate about, you draw in readers who want to read your words and are interested in your writing topics! We at Halcon want to see your blogging succeed and really drive visitors to your business who increase engagement with your content!


To do that we have written a few of our DO’s and definitely DON'TS for you to get the most out of your blogging, whether you are a seasoned blogger or just beginning to dip your toes into long-form content writing.


Do: Have a Good Blog Topic

Have an idea of what you want to write about and then stick to the plan. A good blog topic is generally going to be something your ideal audience will want to read and is related to your brand. Brainstorm ideas of what you want your blog to say, create an outline, and then get to writing!


Don’t: Get Super Off Brand

Write about things that are relevant to your business and things your customers want to read. The idea with blogging is to be a support to potential customers, clients, and leads. Make sure what you are writing is authentic to who you are and what your business stands for.


Do: Proofread!

There is nothing worse than a blog filled with a whole bunch of errors! It can tarnish your brand, making you look sloppy, and unprofessional. So save yourself now and download Grammarly. It is truly a lifesaver. Then also get you a friend you can send your blog to do a double check


Don’t: Have Large Amounts of Text with No Breaks

Make your content SKIMMABLE! Likely you will have a few visitors visit your blog who will not want to read every word you wrote. You want to make sure the reader can easily digest the content, with headers of text that break down your blog topic.


Do: Include Images

Similar to having skimmable text blocks, keep readers interested in your blog and give your worlds some extra life including applicable images. For example: if you are writing a blog about your favorite fashion trends, really make the readers understand by adding photos of the clothes you are talking about.


Don’t: Let Blogging Be Overwhelming

If having a blog presence makes sense for your marketing strategy, but you don’t have the time, bandwidth, or desire to write, then consider outsourcing. Outsourcing the marketing tasks you know need to get done but you can’t imagine yourself is always an option!



Hopefully this blog about blogging (blog-ception amiright?!) gives you the opportunity to think about ways to make blogging for your small business really be successful. After you write your amazing blog using the do’s and don’ts from our list, don’t forget to share all your incredible content with the world! Happy blogging friends!




 
 
 

7 Comments


Johnelia
Johnelia
Mar 06

Great article on the Do's and Don'ts of Great Blog Writing! It's so important to keep these tips in mind to create engaging and effective content. One thing I'd add is the value of utilizing proofreading services in Malaysia. They can really elevate your writing by ensuring that your posts are not only free of errors but also polished and professional.

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Asley Patricia
Asley Patricia
Mar 05

This is a great informative tip on blog writing. As a content writer for Affordable Assignment Writing Help in London, I know the topic is clear and easy to understand for the readers. These writing tips are also beneficial for professionals who start a career newly

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Jackson aidan
Jackson aidan
Mar 04

This is such a valuable resource for anyone looking to improve their blogging skills. Proofreading services are a game changer for ensuring your proofreading toronto is polished, professional, and error-free. They not only enhance readability but also help maintain credibility with your audience

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Eren Yeager
Eren Yeager
Feb 04

Great insights on effective blogging! I love how you emphasize staying true to your brand in marketing—consistency in tone, topics, and style is key to building trust with your audience. The reminder to keep content skimmable and visually engaging is so important, especially in today’s fast-paced digital world. Thanks for sharing these valuable do’s and don’ts to help bloggers create compelling and impactful content!

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Zoe Dylan
Zoe Dylan
Jan 29

This is a great guide for anyone looking to start a blog! The tips on staying on brand and keeping content skimmable are really helpful. Just like how a CV writing service Wellington helps create a clear and professional CV, your blog needs to be clear and focused to attract and engage readers. Thanks for the awesome advice

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Nicole Powell

Meet Nicole Powell, an expert whose journey spans from Manila to the Midwest, helping businesses transform into profitable and brag-worthy brands with research, creativity and neuroscience. With a determination to uplift fellow entrepreneurs, Nicole draws from her experience and mentorships with industry leaders for the past 15+ years. Her mission is clear: pay it forward, sharing the knowledge and skills she's acquired to empower others.

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